Essa Al Haddad Welcome Note

On behalf of Etisalat, I would like to welcome you to the Broadband Global Summit, the leading conference and exhibition for the entire broadband ecosystem.

During this important meeting of minds, you will have the opportunity to discuss one of the most important and exciting growth areas in the telecommunications industry - universal connectivity via broadband. 

The broadband revolution has accelerated exponentially. We are on the threshold of an era where devices that communicate using Internet Protocol (IP) are present in every part of our lives. Digital homes, smart buildings, intelligent household appliances, and increasingly demanding customers are now driving the requirement for greater applications and connectivity in ever more places.

This year has witnessed the introduction of a new revolution in the region’s communication and entertainment with the fiber optic network technology being mass-deployed in the UAE. The fiber-optic network will turbo-charge our digital economy, change our lives and the way in which our future generations will communicate, bringing the Middle East in the league of global leaders in digitized economies. We are very excited about bringing the fiber-based eLife products to the UAE.

During the Broadband Global Summit, you will have the chance to gain insights into the latest fiber technology and developments. You will hear from industry experts on the best strategies for deploying the most cost-efficient, best-in-class fiber networks and other technologies within diverse and challenging environments. You will also have the opportunity to craft your business strategy to deliver a new level of experience for your customers and greater returns for your shareholders.

As the Strategic Operator Partner of the Summit, we are delighted to share our experiences as pioneers in leading-edge fixed and mobile broadband technologies across the region. These experiences include the introduction and the fast roll-out of the FTTH and HSPA+ in the UAE.

We look forward to meeting you at the summit and I wish you a very productive and informative four days. 

Essa Al Haddad
Chief Marketing Officer
Etisalat